Abstract

This study explores the potential of Artificial Intelligence (AI) in promoting sustainable consumer behaviour in Bengaluru. Through a survey of 110 participants, the research examines their awareness and usage of AI technologies, as well as their openness to AI-driven eco-friendly solutions. The findings reveal that while AI awareness is widespread, there is significant interest in using AI for sustainability, particularly in areas such as personalized product recommendations, carbon footprint tracking, and sustainability education. The study highlights that 58% of respondents consider sustainability important, and 50% are willing to pay more for eco-friendly products. AI-based tools that offer personalized recommendations or track carbon footprints are especially appealing. The paper also identifies key opportunities for entrepreneurs, such as creating AI-powered platforms for personalized eco-friendly product suggestions, developing carbon footprint tracking tools, and building AI-driven sustainability marketplaces. Additionally, incentivized sustainability programs and educational platforms powered by AI can motivate consumers toward eco-friendly habits. Despite the promising opportunities, challenges such as data privacy concerns and the need for consumer education remain. The paper concludes by recommending that entrepreneurs collaborate with governments and NGOs to create supportive policies, raise awareness, and ensure transparency in AI’s role in sustainability.