Social Media Engagement and Its Influence on Academic Achievement of University Students
Acceptance: 04/05/2026
Published: 22/05/2026
Abstract
The use of social media has gained prominence in the day to day lives of students influencing how they communicate, access information and how they interact with academic content. Face book, Instagram, and Whats App platforms provide a possibility of collaboration, sharing of knowledge, and interactive learning. The use of social media among university students involves activities like attending online discussion, accessing learning materials, and communication with students and teachers. The impact of social media on academic achievement is however a debatable one. Although moderate and purposeful use has the ability to improve learning, excessive or uncontrolled use can cause distraction, less time on studying and poor academic achievement. This paper will explore how much social media use can influence the academic achievement of university students but will also bring out the potential advantages as well as the challenges of social media use in terms of higher education. The social media plays crucial role of student academic life, governs their performance and learning activities. This paper examines the connection between the academic achievement and the social media use of university students with precise reference to East Champaran District, Bihar. The use of a self-constructed questionnaire was a descriptive survey research design that was used to engage a purposive sample of 223 students. This study outcome revealed that, 61% of student responses had acknowledged that social media distracted them out of studying, which implies that it could be a hindrance to studying. Overall 65.03% of the student participants concurred that participating in academic discussions on websites like Whats App, Face book and Google Meet impacted positively on their academic achievement and learning. Moreover, 69.08 percent students suggested that the new academic idea is motivated by social media and 65.47 percent students said that they were more productive in their research as a result of using the social media.
Author Name:
Sumit Sao & Dr. Rashmi Srivastava
Pages:
212-220
DOI Number:
10.5281/zenodo.20336819
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Writer Name
Sumit Sao & Dr. Rashmi Srivastava
Pages
212-220
DOI Numbers
10.5281/zenodo.20336819
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