The Role of Instagram in Disseminating the Environment Protection Act, 1986 and Climate Change Awareness in Rural Gurgaon: A Pathway to Sustainable Development
Acceptance: 16/04/2026
Published: 04/05/2026
Abstract
This study investigates how Instagram is being used as a tool to spread awareness about the Environment Protection Act, 1986, and climate change in rural areas of Gurgaon, Haryana. As mobile internet usage increases in rural regions, social media platforms, especially Instagram, are emerging as powerful communication tools. Through a survey conducted among rural youth and semi-urban residents in Gurgaon, this paper evaluates awareness levels, usage behavior, and the influence of environmental content. The findings reveal the significance of regional language content, visual storytelling, and influencer-based outreach in building eco-consciousness. The study offers policy suggestions to integrate Instagram into rural environmental communication strategies
Author Name:
Kumar, Virendra ; Sah, Shubham Kumar
Pages:
114-123
DOI Number:
10.5281/zenodo.20028372
Reference
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https://doi.org/10.1080/23311886.2023.2239627
Writer Name
Kumar, Virendra ; Sah, Shubham Kumar
Pages
114-123
DOI Numbers
10.5281/zenodo.20028372
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