Abstract

Cultural diplomacy has emerged as an essential instrument in contemporary international relations, with artistic traditions serving as vehicles for fostering cross-border understanding and strengthening bilateral ties. This article examines how Carnatic music, the classical music tradition of South India, functions as a significant tool of India's soft power strategy in building and maintaining diplomatic relationships worldwide. Through historical analysis and case study examination, this research explores the role of Carnatic music in India's cultural diplomacy initiatives from the post-independence era to the present day. The study analyzes landmark performances, institutional frameworks such as the Indian Council for Cultural Relations (ICCR), educational collaborations, and the impact of digital platforms in disseminating this art form globally. Drawing on Joseph Nye's conceptual framework of soft power, the article demonstrates how Carnatic music has transcended its traditional boundaries to become an effective diplomatic asset. Key findings reveal that Carnatic music performances at prestigious international venues, academic programs in foreign universities, and digital accessibility have significantly enhanced India's cultural presence and influenced international perceptions. The article also examines challenges including language barriers, limited accessibility, and niche audience reach, while proposing strategies for expanding the global footprint of this classical tradition. This research contributes to understanding how traditional art forms can be strategically leveraged for diplomatic objectives and cultural exchange in an increasingly interconnected world, reinforcing India's vision of comprehensive development by 2047.