Abstract

The Indian prosperity is mainly influenced by agricultural growth. It is clear from its production that Indian farmers are facing ups and down in their business. Agricultural scientists and technology experts are doing their best efforts to increase the agricultural production but lack of awareness plays important role in opting new technology and techniques. Efforts has been made to assess the role of mass media exposure and social participation in canvasing scientific temperament and adoptional pattern of technology among farmers of Bundelkhand region. It has found that greater exposure of mass media and social participation are key factors in adopting new technologies and to making scientific temperament for best result in agriculture