A Study of impact of social media on the saving and investing pattern of individuals in Jabalpur city
Acceptance: 25/06/2026
Published: 16/07/2026
Abstract
The world of behavioral finance has changed dramatically in this era of digitalization and rapid technological growth, presenting people with a plethora of financial difficulties. The necessity for efficient financial management has grown in light of these difficulties. The effectiveness of personal finance largely hinges on an individual's income, out-of-pocket expenses, standard of living, personal goals, and the strategy they devise to achieve those objectives within their financial means. Being financially literate helps one to discriminate between genuine and untrustworthy financial advice and to make wise choices. This study sheds insight on how social media affects people's investing and saving habits. Social media has a significant influence on people's thoughts, Influencers create informative videos to share data and information, which in some way leaves an impression on viewers and encourages them to follow. The primary purpose of this research is to examine the impact of social media on saving and investment decisions. This study aimed first to establish whether there is a relationship between online social media and investor decision-making; then it proceeded with investigating what factors affect investors’ investment decisions and choices when they want to invest. This study highlights the advantages and disadvantages of several social media platforms on personal finance.
Author Name:
Dr. Shraddha Srivastava
Pages:
631-642
DOI Number:
10.5281/zenodo.21400441
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Writer Name
Dr. Shraddha Srivastava
Pages
631-642
DOI Numbers
10.5281/zenodo.21400441
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